The primary goal of this centennial campaign is to honor the legacy of the brand, celebrate its journey over the past century, and connect past achievements to future ambitions. The campaign aims to strike the balance between nostalgia and innovation— taking the inspiration of the Golden Age of Barbershops in the 1920’s, and utilizing Art Deco’s core design components to create visuals that are relevant to today’s consumer.

Agency: Front Row Group

Art Director: Krisnoff