We created a campaign to launch Nexxus’ diffusion line, in partnership with Sam’s Club. The campaign features stills and motion photography for three new products, with the aim to create bold and tactile imagery. The goal is to curate and produce a brand identity for this line that is unique for Sam’s Club, while keeping true to the current aesthetics of the mother brand.

Agency: Front Row Group

Creative Director: Krisnoff

Global Creative Director (brand): Katie McFadden