This production shoot is designed to visually capture the essence and benefits of Blonde It Up, a new addition to Clairol’s line-up that promises to transform one’s hair. The product is designed to enhance and brighten blonde hair, with a key focus on: adding depth and dimension, and making a bold statement.

Our goal is to create an elegant, aspirational, and relatable visual narrative that showcases the product’s transformative effects while resonating with the target demographic. The visuals will focus on clean, glowing beauty, and highlighting the efficacy of the product through realistic, yet aspirational imagery.

Agency: Taylor and Pond

Creative Director: Krisnoff